The unique and wonderful thing about the beauty industry is that it’s personable it really is a reflection of your own personal creativity, ambition, or even laziness. You will attract a clientele that will sometimes have similarities to your personality because like attracts like. It is true that we attract what we are, even when they are hidden parts of our personality that we don’t outwardly share with others. For example, my clientele is professional, a little conservative, and a little rigid and doesn’t like waiting long to be serviced. Their time is valuable they like to be respected for their time and in general like to maintain a daily schedule. I am very much this same way also. I do not like my time wasted, I like to be early for appointments, therefore I am a big advocate of making sure that my clients get in and out of the salon in a timely fashion and I just believe in treating them the way I want to be treated.
If you are the fashionista type who likes the more glamorous side of doing hair and staying up on fashion and trends, you may attract a trendier high-fashion clientele; you may attract a younger more innovative clientele who likes to change styles often and stick with the latest in hair fashion. Whichever way it goes, the clientele that you attract is a strong reflection of the energy that you put out and how you are perceived by others. If you are “doing it right” the clientele you attract really should be a reflection of who you are.
This goes both ways though, if you are the type of stylist who is late often, unprofessional and all over the place you will attract that clientele who is also late, unprofessional and all over the place. Your lack of commitment to your craft will invite others to be less committed as well. I have seen this so many times, stylist trying to understand why they can’t gain control over their clientele and gain respect from them when it comes to maintaining a schedule, or the stylist suddenly decides trying to manage their time but just can’t bring it all together because the clients they have won’t get on board, be on time, pay full price or whatever else that interferes with the stylist trying to make progress. The problem is that if you don’t set the tone for a professional clientele from the beginning you will run into problems later. If you try to change an existing clientele with bad habits already developed, it will be very difficult to change them, in a lot of cases it just won’t happen.
The unfortunate part in this scenario is if you keep clients that don’t respect your business you will more than likely lose the customers that do respect your business, they will see the inconsistency and more than likely won’t want to be a part of it. In essence the clients you attract will be the ones that are inconsistent, the ones that you need will be the ones who will be turned off by those inconsistencies. If you see this trend taking place take a hard look at what you are attracting as a stylist.
Take pride in your craft although it is fun and creative it is still work. No one likes to sit in the doctor’s office all day no matter how much you appreciate the treatment or advice your doctor may give. The same stands true for the beauty salon. Nothing says professional more than a stylist whose clientele reflects timeliness, appreciation, and respect. This says so much about a stylist who is able to build this type of strong clientele base. My customers could be running five minutes late and they will still call me apologetically to let me know they will be there soon. After just one visit with me they realize my work ethics and standard in which I operate. If they can’t get on board with the efficiency and manner in which I work then usually they won’t stay.
Although to whom much is giving much is to be expected, because they expect the same level of respect from me. I understood a long time ago what I was signing up for, if I had high standards my clientele would have high standards also.
The bottom line is this, if you don’t like what you are attracting take a hard long look at self.